Day 2 & 3

Please complete the following in order.

Download Day 2: You will need these resources to complete this day:

• Why Radio Page

• Radio Rules

• Radio vs Pandora

• Mind Works by Ear

• Wizard of Ads Brain Map / Broca

• The Difference between eye and ear advertising

• Why Radio | Why Zimmer?

• Why Zimmer Blog Post

• Branding Overview

• Two kinds of shoppers

• The Marketing Bridge

• The Marketing Bridge Explanation

• The Buying Funnel

• The Buying Funnel Video Explanation

• The Buying Funnel Explanation

• The Customer Marketing Pyramid Explanation

• The Marketing Pyramid Explanation

In 2 days, you will give at least a 15 minute presentation on the above items. In the presentation you should cover:

• Reasons why audio, or ear, advertising is so effective

• Why radio is an effective medium

• Why Zimmer

• What is branding

• Which kind of customers do you want to attract for your advertisers

• What is the marketing bridge

• What is the buying funnel

• What is the marketing pyramid and how does it apply to branding?

At Zimmer, we believe in learning by doing. If you have questions, Ask! We are here to help you learn and succeed. You will be given feedback, coaching, and questions on your presentation.

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